The Creative Scope

Experiential Branding: Concepted and directed the overarching visual strategy, color systems, and signature vintage awning motifs across endcaps, cylinder shelves, and mobile fixtures.

Illustration System: Created a custom library of hand-drawn nostalgic confections and a retro mascot character family to build brand continuity from product packaging to large-scale store assets.

Surface Design: Designed comprehensive pattern wraps and cabinet resurfacing graphics tailored precisely for upcoming custom retail build-outs.

Cross-Team Collaboration: Delivered a complete finalized asset package and stylistic blueprint to structural designers for physical engineering and store fabrication.