Emerald Ash Borer Awareness Campaign

Role: Art Director & Lead Creator
Recognition: Winner, TCIA Marketing Award (2021)

The Challenge
Drive urgent public awareness and trust around the destructive Emerald Ash Borer (EAB) threat, motivating homeowners to invest in proactive tree treatments before irreversible damage occurred.

The Strategy & Execution
- Integrated Public Rollout: Developed a multi-channel campaign that successfully scaled from local homeowners into a massive municipal partnership initiative, aligning public and private tree preservation efforts.
- Multimedia Narrative: Illustrated and animated targeted short-form social media videos and marketing collateral to simplify complex environmental risk into high-impact call to action.

The Metrics & Impact
- Award-Winning: Clinched the industry-wide TCIA Marketing Award.
- Audience Reach: Generated 275K+ views via custom animated short-form video assets. Some of the highest viewed content in company history.
- Business Growth: Drove a 133% surge in website traffic and 37% increase in closed, accepted ash tree treatments.