[Role] Art Director & Lead Creator
[Recognition] Winner, TCIA Marketing Award (2021)

[The Challenge]

Drive urgent public awareness and trust around the destructive Emerald Ash Borer (EAB) threat, motivating homeowners to invest in proactive tree treatments before irreversible damage occurred.

[The Strategy & Execution]

- Integrated Public Rollout: Developed a multi-channel campaign that successfully scaled from local homeowners into a massive municipal partnership initiative, aligning public and private tree preservation efforts.
- Multimedia Narrative: Illustrated and animated targeted short-form social media videos and marketing collateral to simplify complex environmental risk into high-impact call to action.

[The Metrics & Impact]

- Award-Winning: Clinched the industry-wide TCIA Marketing Award.
- Audience Reach: Generated 275K+ views via custom animated short-form video assets. Some of the highest viewed content in company history.
- Business Growth: Drove a 133% surge in website traffic and 37% increase in closed, accepted ash tree treatments.