Rainbow Ecoscience Brand Experience

Role: Art Director, Lead Designer, & Illustrator

The Challenge
Translate complex, highly technical scientific data and content into an accessible, visually engaging brand experience across multiple customer touchpoints.

The Strategy & Execution
- Multi-Dimensional Systems: Engineered a comprehensive visual language spanning packaging design, trade show environments, promotional products, and educational materials.
- Information Design: Developed a custom illustration and pattern system paired with clean typography to simplify dense technical material for researchers, clients, and industry professionals.
- Motion & Scale: Directed and executed animations and environmental graphics to bring the brand identity to life in both physical spaces and digital platforms.