Portfolio
A Selection of Our Latest Projects
Rainbow Companies - Brand Identity System
My Role
I led the development of the refreshed brand identity, designing the core logo system and presenting the concept to executive leadership to build internal buy-in. The system was developed to work across a wide range of real-world applications including fleet vehicles, employee uniforms, marketing materials, and environmental graphics.
Approach
The identity was designed to create a clear, recognizable master brand that could support multiple service divisions while maintaining visual consistency. The system prioritized strong visibility, scalability, and practical implentation across fleet graphics and field equipment.
To support adoption across the organization, I developed mockups demonstrating how the identity would appear across vehicles, uniforms, signage, and marketing materials.
Project Overview
Rainbow Companies was operating multiple service divisions, including Treecare, Lawncare, and Pest Experts. Each with its own visual identity. This created confusion across marketing, fleet branding, and customer communication.
The goal of the project was to unify the compay under a cohesive visual sytem, simplify brand recognition, and create a flexible identity that could scale across multiple services while also reducing production costs across marketing and fleet materials.
Previous Services Divisions Identities
Logo System Development
Implementation
The final identity system was implemented across fleet vehicles, uniforms, marketing materials, and field equipment, creating a unified visual presence across all Rainbow service divisions.